Content marketing
Content marketing that creates trust and loyalty in your brand
Content marketing is an extremely powerful tool in your marketing arsenal! With the massive shift in buyer behaviour comes the growing need for consumers to trust your brand before they buy. It's about providing helpful and engaging content that stimulates your audience and creates brand loyalty. That's the power of content marketing, and it's here to stay!
Why is content marketing so important?
Content is king, and for good reason. In recent years, buyer behaviour has shifted to become more research based.
As a result, 70% of the buying decision is now made before a consumer even gets in touch, meaning if you're not publishing content online, you don't exist in the eyes of your consumer!
That's why content marketing has become one of the most powerful marketing tools for businesses. It allows you to become a trusted authority figure for your target audience, one that provides helpful and engaging content to help your consumers make an informed and educated buying decision.
We believe that content is vital throughout your entire customer journey, helping your audience move smoothly through the sales funnel and go from an anonymous lead to loyal brand believer!
Why is content marketing so important?
Content is king, and for good reason. In recent years, buyer behaviour has shifted to become more research based.
As a result, 70% of the buying decision is now made before a consumer even gets in touch, meaning if you're not publishing content online, you don't exist in the eyes of your consumer!
That's why content marketing has become one of the most powerful marketing tools for businesses. It allows you to become a trusted authority figure for your target audience, one that provides helpful and engaging content to help your consumers make an informed and educated buying decision.
We believe that content is vital throughout your entire customer journey, helping your audience move smoothly through the sales funnel and go from an anonymous lead to loyal brand believer!
Explore, publish, measure and repeat
Great content marketing doesn't work without proper strategy and analysis. Together we'll start with strategy, and then our team of content writers will get to work producing informative and educational content that suits your brand and target audience.
With any content comes detailed measurement. We will analyse readership, traffic, search results, keywords, social engagement and more on an ongoing basis to maximise the results your content marketing efforts deliver.
Not only that, but we'll perform extensive research for every piece of content produced, including keyword research, to make sure your content is SEO-friendly and something your audience is looking for.
This proven process is then repeated for each new piece of content that is delivered for you.
Quality content,
astronomical results
Content marketing doesn't simply mean blogging. We take a holistic approach to content marketing, crafting content that creates trust and impact along the entire customer journey, consisting of:
Results from content marketing
We're extremely proud of the results our clients have seen from content marketing. These businesses have truly embraced inbound marketing to provide the very best content for their audience.
Our approach to content marketing
Content marketing sits at the heart of our inbound marketing service, playing in a vital role in improving SEO, educating your audience and generating more leads for your business.
Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.