COVID-19 Resources
Marketing designed to get you moving again
The COVID-19 pandemic has had a profound affect on businesses of all sizes. Whether you've had to close up shop and switch to online sales, or you've started operating remotely, every business has had to adapt. Why should your marketing be any different?
We recognise that things have changed, and as a result, your marketing budget needs to be more agile. So, we're introducing a series of special offers designed to get your marketing moving again, so that you can get back to growing your business and driving forward. Scroll to find out more!
Google Ads ''Proof of Concept'' Phase
Google Ads are a fantastic way of generating leads fast for your business. You can trust us on that, we’ve seen the results. However, we recognise that you might be reluctant to spend money on ads without concrete evidence that results are possible.
In light of this, we’re introducing a ”proof of concept” phase to our Google Ads offering. For this, we’re discounting our management fee by 40% for the first 6 months. By doing this, we spend the first 6 months demonstrating the results and at the same time giving you some breathing room with your marketing budget.
See below for an example of how this might work:
Without discount:
- Management fee (payable to us): £600 per month
- Example Ads budget (payable to Google): £400 per month
- Total monthly spend: £1000 per month
With discount:
- Management fee (payable to us): £360 per month (month 1 to 6)
- Example Ads budget (payable to Google): £400 per month
- Total monthly spend: £760 per month (month 1 to 6)
- Total monthly spend (month 7+): £1000 per month
Shorter commitment to monthly retainers
Our inbound marketing retainers are designed to give you the full suite of marketing tools to ramp up lead generation and truly serve your target audience.
However, we recognise that you might not be in a position to commit to a full 12-month retainer. So, for a limited time, our monthly retainers will operate on a 9-month commitment and 1-month cancellation (as opposed to the usual 12-month commitment and 3-month cancellation.)
Workshops delivered online
In order to comply with social distancing, we have the taken the decision to suspend in-person workshops for the foreseeable future. All is not lost though!
We are confident in being able to deliver our Content Culture and BLUEPRINTTM Workshops online. In order to make this more accessible for you, we’re giving you the option to spread the workshop fee across 3 payments (each made before a workshop session), as opposed to the full fee upfront. This would work as follows:
Original payment schedule:
- £1200 + VAT payable before the workshop commences
New payment schedule:
- 3 equal payments of £400 + VAT, each payable before the 3 workshop sessions
Updated website milestones
A great-looking brand and website can lay the building blocks for amazing marketing. Hitting the ground running with a new website might be the fresh start your business needs.
A new website isn’t a small commitment, and we completely recognise that, especially if you have limited cashflow. Our normal payment milestones for websites are 40-30-30, but in light of these challenging times, we’re changing that:
New payment milestones:
- Nothing to pay for 3 months: Your first payment will come 3 months in or when your site layout is delivered (whichever is sooner)
- Or, split the cost of your website across 12 months.