- Buyer – Who is your ideal target audience?
- Learning – What information are they turning to Google for?
- Understanding – What can they learn about your business?
- Engagement – How can you engage with your audience?
- Pipeline – How do you build a funnel of contacts?
- Retention – Now that you’ve got the audience, how do you keep them?
- Impact – What stories can you tell about the results clients have seen?
- Negatives – What are the reasons someone wouldn’t work with you?
- Time – Who is going to do the work, and how much do you need to do?
If you’re serious about getting a plan in place, and using your marketing to build trust, then this is the guide for you.
Coming March 2020!