Content marketing

Content marketing that creates trust and loyalty in your brand

Content marketing is an extremely powerful tool in your marketing arsenal! With the massive shift in buyer behaviour comes the growing need for consumers to trust your brand before they buy. It's about providing helpful and engaging content that stimulates your audience and creates brand loyalty. That's the power of content marketing, and it's here to stay!

Why is content marketing so important?

Content is king, and for good reason. In recent years, buyer behaviour has shifted to become more research based.

As a result, 70% of the buying decision is now made before a consumer even gets in touch, meaning if you're not publishing content online, you don't exist in the eyes of your consumer!

That's why content marketing has become one of the most powerful marketing tools for businesses. It allows you to become a trusted authority figure for your target audience, one that provides helpful and engaging content to help your consumers make an informed and educated buying decision.

We believe that content is vital throughout your entire customer journey, helping your audience move smoothly through the sales funnel and go from an anonymous lead to loyal brand believer!

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Why is content marketing so important?

Content is king, and for good reason. In recent years, buyer behaviour has shifted to become more research based.

As a result, 70% of the buying decision is now made before a consumer even gets in touch, meaning if you're not publishing content online, you don't exist in the eyes of your consumer!

That's why content marketing has become one of the most powerful marketing tools for businesses. It allows you to become a trusted authority figure for your target audience, one that provides helpful and engaging content to help your consumers make an informed and educated buying decision.

We believe that content is vital throughout your entire customer journey, helping your audience move smoothly through the sales funnel and go from an anonymous lead to loyal brand believer!

Get started

Explore, publish, measure and repeat

Great content marketing doesn't work without proper strategy and analysis. Together we'll start with strategy, and then our team of content writers will get to work producing informative and educational content that suits your brand and target audience.

With any content comes detailed measurement. We will analyse readership, traffic, search results, keywords, social engagement and more on an ongoing basis to maximise the results your content marketing efforts deliver.

Not only that, but we'll perform extensive research for every piece of content produced, including keyword research, to make sure your content is SEO-friendly and something your audience is looking for.

This proven process is then repeated for each new piece of content that is delivered for you.

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Quality content,
astronomical results

Content marketing doesn't simply mean blogging. We take a holistic approach to content marketing, crafting content that creates trust and impact along the entire customer journey, consisting of:
Blog posts

Blog posts are one of the most popular forms of content marketing, helping you improve SEO and drive more organic traffic to your site.

Landing pages

Landing pages can serve a specific purpose of informing your audience and capturing lead data to boost your business' sales.

eBooks & white papers

Long-form content such as eBooks can be great source of information for your audience, and a fantastic lead magnet on your website.

Video

Consumers are viewing video more than ever before! Grab your audience's attention with the use of informative and engaging videos throughout your sales process.

Infographics

Educate your audience through visual content in the form of infographics, providing easily digestible information and data that's valuable to them.

Case studies

Case studies allow you to demonstrate the value your business can bring to your audience, giving real life stories of the impact you can make.

Results from content marketing

We're extremely proud of the results our clients have seen from content marketing. These businesses have truly embraced inbound marketing to provide the very best content for their audience.
Haxby Family Dental

''Since working with MMG, we've seen an increase in appointments by 466% and at the same time, we've reduced our overall spend by 47%.''

Our approach to content marketing

Content marketing sits at the heart of our inbound marketing service, playing in a vital role in improving SEO, educating your audience and generating more leads for your business.

Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.

Explore our pricing
Strategy first

We start with strategy to understand who your audience is. That means buyer personas and keyword research so that your content has relevance.

SEO friendly

We make sure all blog posts are well-optimised inline with your keyword strategy. This ensures your content ranks well to drive the right traffic to your site.

Data-driven

Alongside keyword research comes analytics. We'll take a look at your website traffic to understand buyer activity and plan content around the customer experience.

All-encompassing

Your content marketing will work best when combined with other elements of inbound marketing, including marketing automation, social media and more.

Become a trusted voice

If you're ready to leverage content marketing to become a trusted voice in your industry, then let's have a conversation about the support you need to make it happen.
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