Marketing for eCommerce
eCommerce marketing that helps you grow your audience and attract more customers
Today's digital consumer is making more transactions online, the eCommerce sector is growing at a rapid pace! eCommerce marketing is like hanging a virtual "open for business" sign, and so it's important to have a solid strategy in place to drive customers to your store. With MMG, we help you craft the right content to send the right message to the right audience.
Leverage your marketing so you can make more money
eCommerce marketing is without a doubt one of the most data-driven forms of marketing out there. That makes it a solid platform for tracking return-on-investment, allowing you to see how much your customers spend against how much you've invested in your marketing.
We take a results-based approach with working with eCommerce businesses, so that you can use your marketing to ultimately improve your bottom line. This is only achieved by using the very best marketing tools and continually analysing data to see how your customers behave.
Why invest in eCommerce specific marketing?
Whether you're a well-established digital merchant, or a new business leaping into the world of online sales, eCommerce marketing can be a tough hill to climb. It's highly specialist, and you have competition to deal with, customers to engage, loyalty to build and more.
You need a solid strategy in place, and working with an agency who specialises in eCommerce marketing means you have a partner who can provide a full suite of tools that help you improve your search results, drive traffic to your site, create buyer trust and ultimately, a loyal following.
We've been through the process of eCommerce marketing with Mullen & Mullen. We've seen what to do, and more so what not to do, and we want to share that success with you so you can help push your brand to top level of the eCommerce space!
Services that deliver results
eCommerce marketing is highly specialist, and we've crafted a selection of products to help you drive more sales and revenue for your business.
Shopify website design
Your new website will be built on Shopify, with an immaculate design and mobile/tablet optimisation. It’s easy-to-use interface means you’ll be able to add new products, amend existing ones, introduce offers and take secure payments easily.
Conversion-focused
You can have all the traffic in the world to your website, but if you’re not converting leads, you’re dead in the water. We’ll work with you to set clear calls-to-action that make your buyers convert, even if it’s filling in a contact form or better still, buying a product.
SEO ready
Evert site we built is set up with an SEO focus in mind. Your site will be based around your keywords, and we’ll use clean code to help search engines crawl your site.
Build better business software a lot quicker and easier
Customize the framework to match your small business processes using simple drag-and-drop tools.
On-site optimisation
Getting the most out of your own website is a priority, so we’ll constantly perform on-site optimisation checks to improve keyword rankings, and how well your site performs with search engines.
Content outreach
As you publish content, it’s important to maximise its viewership. We’ll use link building to create backlinks from high quality websites and help your blog posts and landing pages get the traffic they deserve.
Transparent reporting
It’s no secret that businesses have been burnt before SEO agencies before, and it’s usually down to being unable to see the results. We’ll provide regular reports on the work carried out and the results generated, so that you have every confidence in your spending and return-on-investment.
Establish your presence online and increase your organic website traffic
Ranking in search engines is essential for any eCommerce business. The higher you rank, the more traffic you're likely to get, and the better chance you'll have at generating leads and sales. eCommerce SEO helps you establish your digital presence and improve your organic reach.
Keyword research and selection
We start with thorough keyword research to identify the top phrases and keywords that your target market is using. This includes research to see how competitive those keywords are, and what phrases your competitors are using.
Setup and conversion tracking
Once the research is done, we’ll setup your ads, including creating the text and messages for each ad. Following setup, we’ll setup conversion tracking to see how well your ads are performing, and the leads generated.
Review and continual testing
Successful Google Ads means regular updates and improvements. We’ll regular check and tweak your campaigns to make you get the best results possible, ultimately lowering the cost-per-click and growing the number of leads.
Target a specific audience and generate leads fast
Google Ads are a fantastic way to target a specific audience and generate results from your website quickly. Our service means you get full campaign management, with constant iterations to help you get the most from your budget and ROI.
Content marketing
Through the creation of blogging and eBooks, you’ll build a following of buyers who trust you. 70% of the buying decision is made before they first get in touch, and you can use your content to answer their buyer questions and improve the buying cycle.
Social media marketing
Social media is perfect for building a loyal following. Together, we’ll use social media to improve brand engagement and drive more traffic your website and content.
Email marketing & marketing automation
Email marketing is great for improving the buyer journey. Whether it’s a monthly newsletter to your following, or marketing automation for cart abandonment and purchases, we’ll use email marketing to engage and sell to your audience.