Inbound marketing
Inbound marketing that compliments your buyer's customer journey
Buyer behaviour has changed. Research-based consumerism is all the rage, with inbound marketing being the solution. Inbound marketing allows you to deliver value and build trust with your audience throughout the whole sales funnel. That means every touchpoint, from the first form submission, right through to the sale and beyond. Keep reading for how inbound marketing can benefit your business!
Why bother with inbound marketing?
Traditional outbound marketing has long become very pushy for target audiences, with the intention of maximising the amount of people who see it.
Inbound marketing changes that, putting a focus on prequalifying your audience by simply helping and teaching them with content they're actively looking for.
Instead of your marketing being about forcing your product onto people, inbound marketing is about equipping your audience with the information they need to make a well-informed buying decision.
Our approach allows you to approach marketing smarter, with holistic goals focused around increasing website traffic, lead generation, sales and ultimately, brand loyalty.
Why bother with inbound marketing?
Traditional outbound marketing has long become very pushy for target audiences, with the intention of maximising the amount of people who see it.
Inbound marketing changes that, putting a focus on prequalifying your audience by simply helping and teaching them with content they're actively looking for.
Instead of your marketing being about forcing your product onto people, inbound marketing is about equipping your audience with the information they need to make a well-informed buying decision.
Our approach allows you to approach marketing smarter, with holistic goals focused around increasing website traffic, lead generation, sales and ultimately, brand loyalty.
A methodology that starts with your audience
In order for the inbound marketing methodology to work, we take a close look at your audience: Their behaviour, pain points, interests and more.
From there, we're able to plot content and strategy along the whole buyer journey and sales funnel: Attract, convert, close delight. We'll also implement tools that enable you to do more at each stage of the buyer journey, helping you organically attract followers that you can turn into loyal brand advocates.
As we work together, we equip you with the essentials needed for inbound marketing to work, and we'll support you on your own inbound marketing journey so that you learn and improve over time, and your business reaps the rewards.
The elements of inbound marketing
Businesses who work with us benefit from the full inbound marketing suite. Doing this allows you to ramp up lead generation and truly serve your target audience. The elements include:
Download our pricing guide
If you want to jump straight to seeing what inbound marketing costs, take a look at our pricing guide for an indication.
Our proven approach
We're committed to deliver truly amazing results as an inbound marketing agency. To do that, we take a three-pronged approach so that you can be confident in your marketing delivering leads, sales and driving your business forward.
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1
Strategy and focus
Great inbound marketing starts with strategy. We delve into your buyer, marketing goals, KPIs, ideas and more to create a plan that delivers results.
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2
Marketing, delivered and done
Following a strategic look, we'll craft an inbound marketing package that's right for you, enabling your marketing to be taking care of and the results to flow in.
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3
Reporting and review
We'll meet fortnightly to chat through progress, with quarterly strategic check-ins to revisit strategy and ensure your marketing is working and we're providing everything you need.
Why choose us as your inbound marketing agency?
There are plenty of marketing agencies out there. Here are just a few reasons why MM:Growth might be the right fit for your business.
Businesses benefitting from inbound marketing
Below are just some of the clients we have helped on their inbound marketing journey to increase traffic, leads and sales.
How much does inbound marketing cost?
An inbound marketing retainer varies on a number of factors, such as how fast you want to go, and the level of blog writing, SEO required, and more.
In general, most clients spend between £2,000 and £6,000 per month when working with us as their inbound marketing function. You can read this blog for more information, or head to our pricing page to build an indicative package.
What's the difference between inbound and content marketing?
We’ve written an entire blog about that, which is well worth the read! In short, content marketing is simply a part of inbound marketing, with the latter made of up of various components to help you get the best leads possible.
How long does inbound marketing take to work?
We generally say 3 to 6 months, with more significant growth starting to develop between the 6 and 18 month mark.
Should I outsource inbound marketing, or hire internally?
There are pros and cons to both. The good news is the outsourcing your marketing function can help take the burden from you, with the knowledge that your marketing efforts will continue to tick over no matter what’s happening on your end.
We also work with in-house marketers, and can craft a package that compliments both parties working together and their respective skills.
How long are your contracts?
For our monthly retainers, we operate on a minimum 12-month contract, with a 3-month notice period.
We do this so that we have a show of commitment on both sides: The commitment from you shows you’re 100% in with inbound marketing and seeing the long-term results. For us, we’re committed to deliver a world-class service and helping you leverage your marketing to get the very best leads.
Questions?
Take a look at some of our frequently asked questions when it comes to inbound marketing. Don’t see your question here, drop us a message.
Contact usAbout Us
Find out more about MM:Growth, our humble beginnings and how we focus our support on inbound marketing that delivers results.
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