There are a myriad of reasons as to why video marketing should be at the centre of your content strategy.
In 2020, for the first time, video was at the top of the list for preferred formats for buyer consumption, with video representing 65% of the top content formats, closely followed by webinars at 54%
Video marketing is rapidly becoming a popular format B2B buyers are gravitating towards. But the benefits are actually twofold, because utilising video means your own business benefits in a number of ways.
When you utilise video marketing in your own business, your content builds brand awareness. You’re also creating social engagement and brand trust, which ultimately creates conversions and brand loyalty. There’s also numerous technical benefits, with video marketing a top format for mobile optimisation, and a large contributor to improving your organic ranking.
Video marketing, and marketing in general, isn’t just about converting sales though. It’s a platform for showcasing who you are, what your business stands for, and what your brand story is.
Every business, and their story, is unique. Video marketing helps capture that, including your personality, values and so much more. It’s this that prompts buyers to buy from you, and ultimately, helps customers to stick with you.
When working with MM:Growth on your video marketing strategy, we take the time to learn about you and your business, and help formulate a strategy that captures this and leaves a lasting impression with your viewers.