Video marketing
Video marketing that your sales and marketing teams can get behind
Video is rapidly becoming one of top media forms for buyer consumption. It accounts for a large proportion of internet traffic, with mobile media consumption growing astronomically every year. At the heart of video marketing is your buyer and video is a content format that can be placed throughout the entire sales funnel. See how we do that for your business by scrolling down this page.
Why use video marketing as part of your strategy?
There are a myriad of reasons as to why video marketing should be at the centre of your content strategy.
In 2020, for the first time, video was at the top of the list for preferred formats for buyer consumption, with video representing 65% of the top content formats, closely followed by webinars at 54%
Video marketing is rapidly becoming a popular format B2B buyers are gravitating towards. But the benefits are actually twofold, because utilising video means your own business benefits in a number of ways.
When you utilise video marketing in your own business, your content builds brand awareness. You’re also creating social engagement and brand trust, which ultimately creates conversions and brand loyalty. There’s also numerous technical benefits, with video marketing a top format for mobile optimisation, and a large contributor to improving your organic ranking.
Video marketing allows you to tell your story
Video marketing, and marketing in general, isn’t just about converting sales though. It’s a platform for showcasing who you are, what your business stands for, and what your brand story is.
Every business, and their story, is unique. Video marketing helps capture that, including your personality, values and so much more. It’s this that prompts buyers to buy from you, and ultimately, helps customers to stick with you.
When working with MM:Growth on your video marketing strategy, we take the time to learn about you and your business, and help formulate a strategy that captures this and leaves a lasting impression with your viewers.
High-level video, next-level results
We offer a number of options when it comes to video, each designed to help you leave your mark on your prospective audience.
Results from video marketing
Our clients have embraced inbound marketing at its core, allowing them to leverage content and video marketing to drive true business growth. Take a look at some of their successes.
Our approach to video marketing
Video is but one component of our inbound marketing retainers. These marketing efforts play a vital role in improving SEO, educating your audience and generating more leads for your business.
Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.