Video marketing

Video marketing that your sales and marketing teams can get behind

Video is rapidly becoming one of top media forms for buyer consumption. It accounts for a large proportion of internet traffic, with mobile media consumption growing astronomically every year. At the heart of video marketing is your buyer and video is a content format that can be placed throughout the entire sales funnel. See how we do that for your business by scrolling down this page.

Why use video marketing as part of your strategy?

There are a myriad of reasons as to why video marketing should be at the centre of your content strategy.

In 2020, for the first time, video was at the top of the list for preferred formats for buyer consumption, with video representing 65% of the top content formats, closely followed by webinars at 54%

Video marketing is rapidly becoming a popular format B2B buyers are gravitating towards. But the benefits are actually twofold, because utilising video means your own business benefits in a number of ways.

When you utilise video marketing in your own business, your content builds brand awareness. You’re also creating social engagement and brand trust, which ultimately creates conversions and brand loyalty. There’s also numerous technical benefits, with video marketing a top format for mobile optimisation, and a large contributor to improving your organic ranking.

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Video marketing allows you to tell your story

Video marketing, and marketing in general, isn’t just about converting sales though. It’s a platform for showcasing who you are, what your business stands for, and what your brand story is.

Every business, and their story, is unique. Video marketing helps capture that, including your personality, values and so much more. It’s this that prompts buyers to buy from you, and ultimately, helps customers to stick with you.

When working with MM:Growth on your video marketing strategy, we take the time to learn about you and your business, and help formulate a strategy that captures this and leaves a lasting impression with your viewers.

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High-level video, next-level results

We offer a number of options when it comes to video, each designed to help you leave your mark on your prospective audience.
Personalised sales videos

Transform your sales process with personalised videos designed to create engagement and nurture leads along your pipeline.

Virtual tours

Showcase your space to prepare visitors with virtual office tours, giving your audience a taste of what to expect when they arrive.

Video testimonials

Your story is important, but are your clients' stories. Video testimonials allow you to showcase case studies that demonstrate real-world success.

Explainer videos

Promote your brand, describe your product and inform your audience with easy-to-follow, step-by-step explainer videos.

Event coverage

A videographer showcasing your event in all its glory is important, allowing you to summarise the event and promote any future ones.

Animation

Use animated videos to explain difficult or technical software, or elaborate product specs with ease.

Results from video marketing

Our clients have embraced inbound marketing at its core, allowing them to leverage content and video marketing to drive true business growth. Take a look at some of their successes.
Haxby Family Dental

''Since working with MMG, we've seen an increase in appointments by 466% and at the same time, we've reduced our overall spend by 47%.''

Our approach to video marketing

Video is but one component of our inbound marketing retainers. These marketing efforts play a vital role in improving SEO, educating your audience and generating more leads for your business.

Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.

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Strategy first

We start with strategy to understand who your audience is. That means buyer personas and keyword research so that your content has relevance.

SEO friendly

We make sure all blog posts are well-optimised inline with your keyword strategy. This ensures your content ranks well to drive the right traffic to your site.

Culture-driven

We practice what we preach, and use video marketing in our own business. That means we know what works and how to help you make it a success.

All-in-one service

Our video marketing service means you get everything included. From script to filming, to editing, optimisation and beyond, the entire production process is handled.

Transform your sales process

If you're ready to leverage video to transform your sales process, then let's have a conversation about the support you need to make it happen.
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