Marketing Automation

Marketing automation that nurtures and qualifies your leads automatically

Marketing automation has become an integral part of inbound marketing in recent years. Before it simply meant scheduled emails and social media posts. Now it encompasses the entire customer journey, helping you capture and convert leads with ease. It also helps you provide a world-class customer experience, something that is now critical in delighting your customers before and after they sign up.

Why bother with marketing automation?

Today's digital consumer is in control of their own buying decisions. That means your business needs a presence online, but it also means your marketing has to accommodate the needs and behaviour of your individual leads.

Marketing automation does exactly that. It allows you to improve the customer experience so that it focuses on the right leads and ultimately helps transform them into loyal customers.

It keeps your brand relevant so that you and attract and convert leads automatically, creating more opportunity and sales and ultimately saving you time.

Automation has now become a critical and fundamental part of any inbound marketing strategy, giving you the power to automate repetitive tasks and gain better insight into your audience and the customer journey.

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Why bother with marketing automation?

Today's digital consumer is in control of their own buying decisions. That means your business needs a presence online, but it also means your marketing has to accommodate the needs and behaviour of your individual leads.

Marketing automation does exactly that. It allows you to improve the customer experience so that it focuses on the right leads and ultimately helps transform them into loyal customers.

It keeps your brand relevant so that you and attract and convert leads automatically, creating more opportunity and sales and ultimately saving you time.

Automation has now become a critical and fundamental part of any inbound marketing strategy, giving you the power to automate repetitive tasks and gain better insight into your audience and the customer journey.

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Enhance your customer relationships

Great marketing automation allows you to improve your success online by improving and nurturing customer relationships over time.

By using automation, you're able to improve conversion rates from the entire marketing funnel. It also gives you powerful data on your leads, such as whether they're a follower, lead or customer, as well as what activity they take.

You're also able to determine the return-on-investment by tracking customer behaviour and the actions they take, helping you determine what is working and not working with your marketing.

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What does marketing automation mean for my business?

After a period of consultancy, we implement marketing automation across the whole customer journey, helping you drive more sales opportunities from your leads and stay relevant.
Lead nurturing

We'll setup workflows that nurture leads over time, helping inform them and move them towards that eventual buying decision.

CRM integration

Your automation will integrate directly with your CRM, giving you a single view of your customer to analyse and control.

Goal and conversion setting

Automation is useless without setting up goals and conversions, helping you see in real-time which leads are taking action over time.

Website integration

Your website will integrate seamlessly with your automation workflows, with the use of lead capture forms and more to drive conversions.

Email marketing

Emails still have their place in driving traffic to your website. We'll craft content that sparks the customer journey and ignites the sales process.

Reporting

Regular reporting allows you to see what is working and what needs to be worked on, as well as trace the customer journey of your leads.

''Since working with MMG, we've seen an increase in appointments by 466% and at the same time, we've reduced our overall spend by 47%.''
Haxby Family Dental

Our approach to marketing automation

Automation is just one part of a business' inbound marketing function, alongside content marketing, SEO, paid advertising and social media. Together, inbound marketing is a solid approach for generating more leads for your business.

Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.

Explore our pricing
Driven by content

Automation works best when combined with a solid content strategy. Together, we'll aim to allocate content that converts throughout the whole buyer journey.

Ongoing consultancy

Once your marketing automation is setup, we'll work alongside you so that you know how it works and get any training required.

Continual testing

As your marketing automation gains traction, we'll continue to test and optimise further to make sure it continues to work for your business.

ROI analysis

We regularly track and report on return-on-investment, such as determining the best performing channels and cost-per-acquisition data.

Nurture relationships for the very best leads

Let's have a conversation about how you can integrate automation into your marketing strategy.
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