Marketing Automation
Marketing automation that nurtures and qualifies your leads automatically
Marketing automation has become an integral part of inbound marketing in recent years. Before it simply meant scheduled emails and social media posts. Now it encompasses the entire customer journey, helping you capture and convert leads with ease. It also helps you provide a world-class customer experience, something that is now critical in delighting your customers before and after they sign up.
Why bother with marketing automation?
Today's digital consumer is in control of their own buying decisions. That means your business needs a presence online, but it also means your marketing has to accommodate the needs and behaviour of your individual leads.
Marketing automation does exactly that. It allows you to improve the customer experience so that it focuses on the right leads and ultimately helps transform them into loyal customers.
It keeps your brand relevant so that you and attract and convert leads automatically, creating more opportunity and sales and ultimately saving you time.
Automation has now become a critical and fundamental part of any inbound marketing strategy, giving you the power to automate repetitive tasks and gain better insight into your audience and the customer journey.
Why bother with marketing automation?
Today's digital consumer is in control of their own buying decisions. That means your business needs a presence online, but it also means your marketing has to accommodate the needs and behaviour of your individual leads.
Marketing automation does exactly that. It allows you to improve the customer experience so that it focuses on the right leads and ultimately helps transform them into loyal customers.
It keeps your brand relevant so that you and attract and convert leads automatically, creating more opportunity and sales and ultimately saving you time.
Automation has now become a critical and fundamental part of any inbound marketing strategy, giving you the power to automate repetitive tasks and gain better insight into your audience and the customer journey.
Enhance your customer relationships
Great marketing automation allows you to improve your success online by improving and nurturing customer relationships over time.
By using automation, you're able to improve conversion rates from the entire marketing funnel. It also gives you powerful data on your leads, such as whether they're a follower, lead or customer, as well as what activity they take.
You're also able to determine the return-on-investment by tracking customer behaviour and the actions they take, helping you determine what is working and not working with your marketing.
What does marketing automation mean for my business?
After a period of consultancy, we implement marketing automation across the whole customer journey, helping you drive more sales opportunities from your leads and stay relevant.
Our approach to marketing automation
Automation is just one part of a business' inbound marketing function, alongside content marketing, SEO, paid advertising and social media. Together, inbound marketing is a solid approach for generating more leads for your business.
Take a look at our approach, and if you like what you see, head over to our pricing page to see what marketing investment is needed for maximum results.