Marketing that strengthens your brand and guarantees your skin clinic success
The beauty and cosmetics industry is one of the fastest growing industries in the world. Whether your brand is 5 years, or 50 years old, the online marketplace is a fantastic opportunity that has huge potential for growing your skin clinic. Consumers are looking for products just like yours, and for information that will help them in their buying decision. We've helped numerous skin clinics master this, and strengthen their brand online, with exponential results. Scroll to see how we can help your clinic too!
What do you want to achieve with your marketing?
Increased brand awareness
No longer can we rely on others to shout about your brand. Instead, you need a strategy that promotes your brand and gets more eyes on your content. This'll lead to more traffic across your website, social media and more. 70% of the buying decision is made before a person gets in touch - are you mastering content to influence the buying decision?
With a reputation built on trust, your referrals will skyrocket. This has the added benefit of increase your following, as more people will place the same level of trust and credibility in your brand, leading to positive reviews for your skin clinic.
More appointments and sales
Without an online reputation, you haven't got anything to drive leads and appointments. With pay-per-click advertising and a solid content strategy, you're building a trustworthy platform that leads to more leads and appointments in diaries.
In today's world, customers of skin clinics are making their purchases online. 70% of the buying decision is made before they get in touch. Reviews, prices, comparisons, they're constantly looking for this information.
As a result, if you're not utilising online marketing to build your reputation, and earn buyer trust, you're missing an opportunity! It's never been more important to have an online presence to educate your audience and build a trustworthy brand that consumers flock to.
Scroll further to see what services we can offer to help you master your online presence and build a brand that people know and love, generating you the very best leads and results!
Pay-per-click advertising is a quick fire way of promoting specific campaigns or products to a wider audience. We'll craft adverts that are specific and continuously tested, as well as set up campaigns to retarget users who are most interested in your content.
We offer full social media management, be it organic posting across all social media platforms, or specific, targeted paid Facebook Ads. This will help you build a following and attract more clients through daily posting and interaction.
Custom, original content is a fantastic way to inform clients and consumers about your services and products, as well as answer the burning questions. We'll produce regular, valuable content to keep audiences coming back for more purchases and information.
Your website is usually the first point of contact for your audience. So if you've not got a website that truly represents your brand, you're doing everything a disservice. Together, we'll position your website as a place of truth and trust, creating a platform that captures who you are and what you offer.
Ranking at the top of search engines is always important, especially in today's information-driven world. Continual optimisation to your website means your website will constantly evolve to match the patterns of your consumer, and position you as a high-authority brand worth visiting.
Keep your audience informed with regular email marketing newsletters, designed to provide a personal touch and connect over the services you offer and further results from your other marketing efforts.
''Since working with MMG, we've seen an increase in appointments by 466% and at the same time, we've reduced our overall spend by 47%.''
Haxby Family Dental
A typical skin clinic marketing package
Investing in marketing for your skin clinic can take any kind of shape. So we've put together an indicative package that represents a fully outsourced marketing department.
Do I need everything in the package?
Yes and no. If you want to pour your efforts into one marketing element, like Google Ads, you can do that. Our packages are designed to provide you with a fully outsourced marketing department, covering all the elements: Social media, content writing, SEO, paid marketing and more.
Can I mix and match?
Absolutely. We’ll craft a package that is custom to your practice and goals. For instance, if you want to get more content written each month, you can bolt on more blog post writing and get more content out the door each month.
What is a conversion offer?
A conversion offer is an eBook focused on a specific topic. This is designed to be a premium piece of content based on the questions your audience are typing into Google.
We’ll work with you to decide on the topic, and then write the content and design the eBook for you. You’ll also get a landing page to capture information from those wanting to download the guide, increasing the number of leads your practice gets.
What's the difference between "Social media management" and "Facebook ads management"?
Social media management focuses specifically on organic social media. This takes the form of posting daily across all social media platforms: Facebook, Twitter, LinkedIn and occasional posts on Instagram.
Facebook Ads management focuses solely on paid Facebook ads. We’ll manage your entire Facebook Ads account, including budget, with regular reporting on results.
Fully outsourced, inbound marketing
£3280 + VAT
4 blog posts per month, written & optimised
4 conversion offers per year, landing page & thank you page