As business owners, you have one goal in sight: Growing your business and your bottom line. You know your marketing strategy will play a part in that, which leaves you with the question of: “Do I assemble a team of in-house marketers, or do I instead rely on outsourced marketing?”
If you’re leaning towards the latter, you’re probably wondering what are the benefits of outsourcing marketing for your small business. There’s plenty of upsides, and we’ve summarised the top 5 for you below!
The top 5 benefits of outsourcing marketing are:
- You get the support of experienced marketing experts
- Your marketing campaigns get a fresh perspective
- You can easily scale up (or down) your marketing
- You benefit from continued optimisation and the best technology
- It’s easier to prove ROI (return-on-investment)
1. You get the support of experienced marketing experts
Hiring a full-time employee to work on your marketing activities can be a great benefit to your business, but in all likelihood, one team member is going to have their own limitations, whether it be time or skillset. Even an in-house team could have skill gaps, with individual people having their own strengths.
On the other hand, hiring an outsourced marketing team means you have access to an expert talent pool, one that can be responsible for all your marketing efforts. This way, you’re able to do more with less, by having access to talent and skill sets you couldn’t find, or even afford, as a full-time employee.
This also has the added benefit of reducing your company overheads when it comes to a marketing team in-house, and you don’t have to suffer the consequences of an in-house team taking holiday, or sick leave, and so on.
2. Your marketing campaigns get a fresh perspective
When you have everything in-house, it can be a challenge to get a fresh pair of eyes to review your marketing. Even insourced marketing departments can miss something, meaning you run the risk of getting stuck in a rut.
Outsourcing marketing is a great way to break out of this rut, as you’ll have access to individuals who can give you a fresh perspective and even offer you new and exciting ideas to try.
3. You can easily scale up (or down) your marketing
Another key benefit of outsourcing marketing is flexibility. Whereas expanding, or even downscaling an in-house marketing team can prove to be a slow and painful process, outsourcing allows you to rapidly ramp up and down your marketing activities.
If you’ve got a burning idea to get actioned, it’s easily taken care of. Outsourcing gives you a flexible bandwidth to work with. And not only that, but as the results pour in from your marketing spend, you’re in a good place to reinvest any new revenue back into marketing, and scale up your efforts for maximum results.
4. You benefit from continued optimisation and the best technology
Agencies like us invest heavily in technology, so rather than being restricted by technology in-house, outsourcing allows you to benefit from the technology they use.
Outsourcing your marketing to agency means you have a team using the very best hand-picked technology to deliver your marketing campaigns, and some will even give you access to various tools as you continue working together.
5. It’s easier to prove ROI (return-on-investment)
As we said at the start of the blog, the thing that matters most to business owners is growing their small business and their bottom line. With that in mind, you’re naturally going to want to see a return-on-investment.
This is perhaps the biggest benefit of outsourcing marketing, as agencies will be able to better track and prove your marketing is delivering a return. Since you’re partnering with an agency to get more leads through the door, that goal will be tied back to all that they do, ensuring they’re committed to deliver results.
Which benefit matters to you?
Outsourcing marketing is a smart move for companies to make, and comes with many benefits. We hope these top 5 benefits of outsourcing marketing has helped you see an alternative to hiring in-house, and the results that it can bring your business.